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February 5, 2010     Post-Gazette
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February 5, 2010

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'" Page8 POST-GAZETTE, FEBRUARY 5, 2010 What's Going On at ... Cultural 00claanSe Center East Boston's largest art studio and cultural center has come a long way since it's inception. Under the direction of Fran Rowen many wonderful things have been going on with more to come. The Cultural Center has welcomed events and programs including artist receptions, energy healing, knitting and book signings. It's definitely worth the trip to 80 Border Street. Visit for a complete calendar listing. EAST BOSTON HISTORICAL SOCIETY The Umana Middle School Academy established East Boston's first historical society and held a historical society launch event on January 28% The student efforts, part of a community history project spearheaded by the Boston Museum (, has also attracted the atten- tion of cultural and historical organizations in the city. The Leventhal Map Center at the Boston Public Library has donated a copy of an original landscape plan for Wood Island Park and a 1777 map of Boston Harbor, which includes the original five islands that became East Boston. In their classrooms, students are putting the fin- ishing touches on projects that recall Eastie's maritime past and proud history of immigration. Also featured were excerpts from the Grub Street Memoirs. The Memoir Project is a col- laboration of stories from Bos- ton's neighborhoods, written by members of our elder soci- ety. The Project featured East Bostonians. Ann Papapietro (Center) stands in front of her excerpt taken from the Grub Street Memoirs with her children (left to right) Angela, Donna and David. Umana Middle School students, the founding members of the East Boston Historical Society with faculty. HEAVY ADVERTISING TONG REN A recent addition to the art- ist space and cultural center is the satellite office for Heavy, also known as Heavy Advertising, a full-service branding, advertising, direct, interactive and digital agency founded in 2006 by Scott Heigelrnann. The company was founded in 2006 by Scott Heigelmann. Its first office was a one-room storage area above a Newbury Street Starbucks with one phone and an unpaid intern. The company was named after Heigelmann's bold, direct and hard-hitting creative ap- proach to communications. In 2007, Joe DeIBuono, a news- worthy Boston-area media icon, became the president, general manager and partner of the company. DeIBuono has contributed significantly to the growth and expansion of the agency into new markets. In 2008, nationally-recog- nized, award-winning cre- ative director Alex Grigoryan joined the team as the company's Executive Creative Director. The agency's focus is on consumer, entertain- ment, hospitality, corporate, technology and professional services marketing. However, it has represented a wide range of clients, including Fortune 500 companies, ce- lebrities, hip-hop artists, pro- fessional athletes, and a PHOTO EXHI 3IT Fran Rowen, Executive Director of 80 Border Street )oses and photo!jrapher Robert Hunt in front of Robert's exhibit "I'm Coming Out-- A New Journey". On display now through the end of February 2010. L to R: Alex Grigoryan, Executive Creative Director; Scott Heigelmann, CEO and Joe DeIBuono, President. number of small businesses. The company's roster of cli- ents has been described as unusual, eclectic, and cross- cultural. The agency's clients include MGM Grand, Fox- woods, Oracle, The Kraft Group, Josh Beckett, Hike Lowell, Ducati Motorcycles, Peroni Beer, The Varano Group, Big Night Entertain- ment, Yale New-Haven Hospi- tal, and many others. "As a young company, we're proud to be part of the bus- tling creative and entrepre- neurial community at 80 Bor- der Street. It was a smart move for us. The rawness of the building and the boldness of the neighborhood reflect our own uncompromising brand identity and aggressive agency culture. We got in at a good time, and the area will undoubtedly continue to grow and reinforce itself as a mecca for creative busi- nesses. We're excited about potential business opportuni- ties that exist in East Bos- ton and have a number of prospective clients on-board with us already. We look for- ward to revitalizing the local economy by helping East Bos- ton businesses become more profitable and by creating fu- ture jobs for East Bostonians." - Scott Heigelmann, Founder and Chief Executive Officer of Heavy Advertising. Every Tuesday night from 6-7 PM you may experience the benefits of Tong Ren Healing. For one hour Adel Kahil leads the session by administering Tong Ren Energy Healing to those who wish to participate in alternative healing. People who attend the sessions suffer from minor discomforts to serious illnesses. For more information log on to Other classes at the center includ- ing Spanglish every Wednesday at 6:30 for people to converse in English and Spanish and Knitting every Mon- day at 5PM.