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November 4, 2011     Post-Gazette
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November 4, 2011

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II!19+II WJt!II!II!II.|H]+'I]tI!III+III+!I|!!HI+tlIJII|IIIIII+IIIIITgJ;UIJ ' fill[ ifll:tl++tt 19:+tlpU, +u.t + ,,+ +, ,,, ,+ ........... t ,Page-6 PT-GAZETTE, NOVEMBER 4++ 2014 s Due to his increasing popularity and several suggestions from readers (and after much negotiating on our part with his huge salary demands), our friend Freeway has consented to try to answer readers' questions concerning him or any of our little four-legged friends. You can email your questions to to the attention of Freeway. Don't forget folks, Freeway is not a vet, so please keep the questions light- hearted! Thanks. The 4 m annual "Sorrentino Stompers" fundraiser for my beloved friend Robert Was a success. Even with the bad weather we did very well. For all of those involved -- a job well done -- so be proud of what we have accomplished this year. I couldn't have done it without the generous dona- tions from friends, business owners and residents. I am so happy to be a pooch residing in the North End and have s( many friends that have helped me out for this event. I want to thank as many as possible for your generous donations: Florentine Caf6 (Jerry Ricco), True Value Hardware (Kenny), Vinoteca di Monica (George) Riccardo's Restaurant (Richard, Sr.), Living Room (John), Bella Vista Restaurant (Anthony), Trattoria I1 Panino (Frankie DePasquale), The Varano Group (Nicky), Pagliuca's Restau- rant (Joe), Antico Forno Restaurant and Terramia Restaurant (Carla), Mercato de Mare, Polcari's Coffee, Benevento's Brick Oven Kitchen & Bar (Joe Bono), La Summa Ristorante (Barbara Sullivan); Lo Conte's Restaurant (Carla), Caffe Nuovo (Vinnie), Ristorante Filippo (Filippo), Ducali Pizzeria and Bar (Philip), Artu Restaurant (Nancy), David A. Bagni (friend), Joan (Post-Gazette friend), Regina Pizzeria (Richie), Mike's Pastry (Angelo) the cup- cakes were out of this world. One individual that has helped me for the past four years to make this all possible by placing ads and articles every week for the month of October to remind people of this special event, my friend and boss Editor and Publisher of Post-Gazette (a special "thank you") Pam for all that you have done. A THANK YOU TO ALL AND I TRULY MEAN THAT'I I APPRECIATE ALL THAT YOU HAVE DONE AND GIVEN TO MAKE THIS FUNDRAISER SUCCESSFUL. That's all for nowl Remember to pick up after your pet. Keep our North End streets clean. Pet Food Drive n-- ivin a Ksg g This Thanksgiving make a difference! By donating pet food and supplies, you'll help Freeway support a local "no kill" shelter. Your generosity can go a long way in supporting the needs of these deserving animals! Drop your donation off at the Post-Gazette Don't Forget That 5 Prince Street, North End, Boston Tough Times Impact by Friday, November 18. Them Too! r LUCIA RISTORANTE & BAR Traditional Italian Cuisine Donato Fraffaroli 415 Hanover Street, Boston, MA 02113+ 617.367.2353 -- Open for Lunch and Dinner Daily -- Private dining rooms for any occasion J Made in America: in East Boston by Lisa Cappuccio Frank. Fredella, President and CEO of Sterlingwear of Boston stands in front of family photos in his office, including a Portrait of his father Lorenzo Fredella. Sterlingwear of Boston is a classic Ameri- can company. They are a solidly" rooted family company, stable in their dealings, bold in their approach and committed to build- ing one of the best American-made brands ever produced l:ight here in East Boston, Massachusetts. In 1918 many Italians migrated to America in search of the "American Dream". Lorenzo Fredella was one of them. Ship bound for America, his dream was to find work to sup- port his family and make his mark in this world. As difficult as it was for Lorenzo and the millions of other immigrants that left their humble beginnings, Lorenzo made sure to take his opportunity in America and reap what the country had to offer. With the help of family already settled on this side of the Atlantic, he first found work in a New York clothing factory owned by his cousin, where he started off performing odd jobs and maintenance. In the meantime, however, he was working toward his goal to launch his own enterprise. Lorenzo moved to Massachusetts after the company relocated to Lawrence, Massachu- setts. He married and started his family of five children, never losing site of his dream and hoping that his children would one day join him. Struggling through rough times through- out the Crash of 1929 and the start of WWlI, he was fortunate that his then employer Picariello and Singer managed to stay afloat. In fact, during the war, the company's focus was the production of uniforms for the U.S. Armed Forces. At the young age of 16, his son Frank worked part-time with him while attending Boston University. It was Frank who encouraged his dad to pursue his dream of a "Fredella family company". As fearful as this sounded to Lorenzo, especially since he had experienced firsthand the sufferings of the Depression, he agreed with his son and together they formed Viking Clothing, Inc., in 1965, along with another son, Anthony. With strong work ethics, a growing economy and -- as some Italians would say -- "a little luck" it certainly was their time to move forward. The company initially started with cut-and-sew contracting for other retailers and clothing makers. However, within a com- petitive bidding process, Viking won a gov, ernment contract to become the exclusive maker of the peacoat for the United States Navy. This lucrative deal prompted Viking to file for other government contracts for a wide range of military uniforms, thus changing the name to reflect their almost exclusive military clothing to "Vi-Mil (Viking Military). This was all happening in East Boston. As times were changing the company's vision of expansion was growing as well. In the 1980's they purchased an existing company with a strong line of rainwear and outerwear called Sterlingwear of Boston. The idea was to expand into commercial fashion. Thanks to Sterlingwear, they soon began selling through Army/Navy Surplus Stores. The peacoat was being sold to civilians as it was an item that easily crossed over to everyday wear. Winning another contract for military rain- coats helped the company thrive during the tumultuous '80s and '90s. In 2005, Sterlingwear moved to 175 McClellan Highway, a site owned and main- tained by the Bulgroup Companies, from its former location on Orleans Street, East Boston. The Orleans Street building was under a sale agreement that incidentally fell through. According to Jack Foster, Director of Marketing and Sales, Sterlingwear had already made the move to its new location and found the new location to be more con- ducive to their production environment with its spaciousness and loading docks, which also included space for its newest retail store. "We are very happy at 175 McClellan High- "way and it truly was a win-win situation for u's," said Foster. He jokingly recounts the story when he was told to start looking for a new place from Frank Fredella, Presi- dent and CEO. "I was thinking of moving "to Fall River or New Bedford where we were literally handed too good to be true opportu- nities, but that was squashed as soon as I made mention of that to Frank. Frank Sim- ply looked at me and said, we can't move out of East Boston. We would put 300 people out of work here. We can't do that to them ... they have families ... they rely on me and I rely on them ... find me a place here." And so he did. The location now boasts its latest retail addition launched at the beginning of the month. Their commercial line features the same made in the USA craftsmanship, heritage and family-owned pride sewn into every garment. "Like the little black dress or black tie, every wardrobe needs the peacoat; the timeless classic that always looks smart," said May Aye, Sterlingwear of Boston Designer. Frank Fredella can often be spotted walk- ing around the manufacturing plant over- seeing the production and chatting with his employees, with many still employed for over thirty years. He takes great pride in his work and it shows. The company is still family owned and operated. His daughter Gina Tenaglia is Vice President, Chief Financial Officer and nephew David is Vice President, Chief Operating Officer. His son Larry Fredella is President of Old School Chopper, a motorcycle-inspired clothing line, which is a division of Sterlingwear of Boston. Along with the East Boston location, Sterlingwear of Boston retail stores are also in Braintree, Massachusetts, and Nashua, New Hampshire; as well as online at www. sterlingwear, com. Sterlingwear is also very charitable, on this particular day volunteers were collect- ing coats as part of the Winter Coat Drive that benefits, "Voices Against Violence, Lazarus House, Heading Home and Friends of Boston's Homeless." Sterlingwear is a company built by a fam- ily dedicated to people, quality and integrity. It was Lorenzo's hard work, inspiration and dreams that made Sterlingwear the success that it is today. He passed on his ideals to his family who never lost sight of Lorenzo's goals. He provided for his family, he became a success. He gave back to the country that made his family the successful and gener- ous people that they are today. The Fredella's got the most out of America and never forgot that. They are the epitome of the American Dream and they continue to provide for those who are now seeking that same "American Dream." Sterlingwear coats on display.